Monday, 20 March 2017

What it Means to be a Cytonnaire - New Age Millonaire



When it comes to investing, I am reminded of Aesop’s fables about a miser who sold all that he had and bought a lump of gold, which he buried in a hole in the ground by the side of an old wall and went to look at daily.  One of his workmen observed his frequent visits to the spot and decided to watch his movements.  He soon discovered the secret of the hidden treasure, and digging down, came to the lump of gold, and stole it.
The Miser, on his next visit, found the hole empty and began to tear his hair and to make loud lamentations.  A neighbour, seeing him overcome with grief and learning the cause, said, “Pray do not grieve so; but go and take a stone, and place it in the hole, and fancy that the gold is still lying there.  It will do you quite the same service; for when the gold was there, you had it not, as you did not make the slightest use of it.” 

Indeed, the true value of money is not in its possession but in its use.

But, how does one amass wealth?

Smart investing is all about growth through diversification and informed decision-making.

Cytonn Investments has taken this deliberate approach in the investments it is making by launching its 2017 investment brand campaign as part of the company’s continued drive to be the business destination of choice.


The campaign, Cytonnaire.

This is about, 

“Individuals who are not measured by a figure in the bank, but by a mindset that sets them apart. They create wealth by thinking and investing sharp.

They look at property and  investments through the eyes of experts because they know that creating wealth is not a game of chance, it takes steady investment with the right advice,” reads the announcement on its Social feed.









Mr. Maurice Oduor,an Investment Manager at the company  says, “The current disruption  being witnessed in the financial sector due the Banking Amendment Bill that caps  bank interest rates at 4 per cent above the Central Bank Benchmark Rate, banks are laying off due to reduced profitability, the forthcoming elections which have forced some investors to hold back.

But, for Cytonn, we are taking a deliberate decision to investments that we are making.”

The Cytonnaire campaign will showcase the vast ways where investors not only go to Cytonn but where how people make investment decisions.

In 2016, the company had, ‘Sharp is the new smart’.

Cytonnaire campaign positions Cytonn Investments as the only brand that has coupled up real estate finance and real estate development onto one platform as the home of impressive and surprising creativity, expertise, innovation, quality with greater focus to its clients.

In the end, a true investor will not be like the miser who buried his gold, like other investors who don’t make mistakes in their life having a desire to change in to what is hype today, looking for high returns with low risk or putting all investments in one asset class but one who used their money to acquire things that offer the potential for profitable returns, either through interest, income, or the appreciation of value.
A true Cytonnaire follows the golden rules of investment, they invest first and spend later.”
First published on SokoDirectory


Monday, 13 February 2017

Your vote, the solution to Kenya’s obstacles hindering progress


Today, we cannot expect our political leaders to turn us into their responsibility, unless we join hands in implementing the new initiatives that were brought forth by the 2010 Constitution to make a brighter and promising future for the youth, women and children.

August 27, 2010 was a month Kenyans made a great milestone, ushering in a new regime, our country was reborn. It was a real opportunity for us as a nation to forge a forward motion by trying all we can in rebuilding this nation.

As we head towards August 8, 2017, we ought to remember that have paid dearly in our journey this far, many have died along the way and we are fortunate to reap the fruits of the struggle.

However, we are yet to fully unburden ourselves from that tribal tag as we head to the polls. An election as a vehicle for democracy is therefore, a leeway to accountable and legitimate government as well as socio-economic progress.

History shows us that every time elections are in the offing, there are always political skits being played by politicians to have their way back into power. They are out to form strong and powerful political parties or alliances to get them back on the platform of change. That change has however, remained elusive for long.

We, the electorate the same way we did our best to usher in the new constitution, we have another chance to chart a new path, a new destiny for the nation. We have to go out there and register as voters.

Many Kenyans have become habitual lamenters, in our homes, and places of work of how bad the leadership is, how we cannot get employed, how badly off we are to put bread on the table not only or ourselves but also for the family and how each and every day is a struggle.

By registering as voters during the ongoing voter registration period, we shall fully participate in the political determination a key component in the maintenance and deepening of democracy. It is an obligation laying on our shoulders and not a favour granted by the government.

Our constitution has already engendered the necessary mechanisms and institutions at all levels to ensure peaceful transition from one regime to another.

As registered voters, we shall be able to sieve and chose credible leaders and at the same time provide an opportunity for the outgoing leaders to be able to continue a decent and meaningful existence and to contribute further to national, regional and international development.

Always, the power is with us the individuals and not the leaders to decide on what we want for the good of everyone. Not the norm that, “In Kenya, the obstacle to progress is the notion of ‘vote against' as opposed to 'vote for'”.

With our vote, we shall have an opportunity to ensure positive transformation of voting in democratically constituted leaders, who agents of principles of participation and representation.


Leaders who are accountable and whom we shall demand the same, from time and again as rudiments of individuals who will be given the responsibility at the community, regional and national level.

Thursday, 8 December 2016

Online Reviews Key Driver in Customer Purchase Decision

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Image credits: Georgejmclittle
Traders across different spheres of the global economy confess to a love-hate relationship with online reviews, but according to Invesp, a marketing retail and analytics firm, 90% of consumers read online reviews before placing an order or making a purchase. The survey, carried out to establish shopping trends and habits of customers online also indicates that  88% of these buyers trust online reviews as much as they do personal recommendations.

When it comes to trust, the spenders tend to put their faith in institutions and businesses that have at least attained excellent rating from past users, while 32% will only trust brands that have been reviewed positively. For both instances, it’s not difficult to see how humans are capable of relating to others’ experiences, and even use them to forecast their own.

Customer reviews, more or less reflects a true picture of any given business as Estelle Verdier - Managing Director,  Jumia explains.

“Unless where suspicions of malice, hostility or rivalry are present, businesses should be able to learn, respond, recover and restructure where need be, so as to give better services to their customers.” Verdier,

whose company has launched a “Customer Selection” exclusive list of hotels argues that, the hospitality sector especially cannot ignore the impact and role of online reviews, since vacationers and visitors do not only want to buy a good bed, but rather come looking for great service, insightful engagement and interaction with the staff members as well as promised environment to befit the purpose of their stay.
Jumia Travel Selection.jpgJumia Travel MD - Estelle Verdier hands “Customer Selection” Certificate to a representative of Milele Beach Complex - Mombasa

Her sentiments are well reiterated by the findings of Invesp; which places reliability (27%), expertise (21%), and professionalism (18%) as the main determinants influencing customer review. An excerpt of the survey cites that 86% of customers will refuse to purchase from a business with negative reviews, while indicating that one negative review can cost a business 30 potential customers.

Dealing with negative reviews

Eduard Meyjes, Head of Revenue Management at Jumia Travel explains that the company’s “Jumia Customer Selection” list only contains about 350 hotels of the properties on the site.

“Our NPS (Net Promoter Score) score is fairy high at 7.0 and above, but we believe, there is no excuse to attaining excellence, we ensure that hotels have ready access to the reviews coming from their customers - therefore act as guideline on what needs to be done, and what the customer is looking for. Rapid response, and offering restitution where possible is vital where negative feedback is involved.”

Khalid Saleh, co-founder of Invesp cites admission, correction and consistency on the side of the business as a sure path to recovery after unfavorable comments are made against your services, products and the business image at large. “Also, be keen to shed off the corporate tone and approach your dissatisfied customer at a personal level as you try to recover their faith in your business gain.” Once all this is done, learn how review sites work, familiarise yourself with various tools in the market, and make it your duty to invite and remind  loyal customers to review your products, as this will go a long way in acquiring new conversions!"

By Lillian Gaitho
Jumia Travel.